About Us
DAYGLOW
The CELEBRATED CHEONGSAM Brand
The lady behind the brand
Started in 2008 by founder and creative-technical designer Lilian, who started crafting at a tender age of 7, picking up crochet as a childhood past time with her sister.
"I was fascinated by what we could create with just a needle, thread and fabric!"
– Lilian Choo, Founder, Technical Designer & Seamstress at Dayglow
She attributes the influence of her artist father to her deep love for creating with her hands. In her pursuit to pick up various traditional crafts relating to garments, she went on to train for years as a professional dressmaker and technical pattern maker, from a master seamstress, imparting to her the onerous skills of custom tailoring and hand drawn patterns.
Demonstrating her suite of sewing, designing, embroidering and drafting prowess allows her to accoutre herself for the challenging fashion industry. While having an enduring passion for fashion, her family remains her joie de vivre and priority.
THE BRAND BEHIND THE LADIES
Dayglow echoes the many facets of the modern woman; bold, feminine and individualistic. It merges the multitudes of fashion and Singapore's multi-racial art and culture. As evident in some of our designs; Cheongsams (of Chinese origins) are made with exquisite hand painted batiks, a textile indigenous to South East Asian cultures, embellished with Sulam embroidery.
THE FUTURE
Devoted to achieving that perfect fit and cut, Lilian's commitment to uncompromising quality is what makes Dayglow's designs invariably well-loved by the discerning. The brand's name Dayglow, was chosen to evoke a nostalgic feel, and embodies a feeling of optimism.The brand recently removed the word "Vintage" from its original name "Dayglow Vintage", in a move to imbue sentimental sense subtly through its designs, rather than moniker.
